Market Research
The U.S online grocery shop had generated around 28.68 billion U.S dollars in 2019. Currently online grocery sales only represent an estimate of 10% of the overall grocery revenue, according to statista the online sales are likely to double estimated at 2023. On 2017 the online grocery segment experienced growth increase of 31%, followed by 14% in 2016 and 8% in 2015. The result is 3x rate increase year over year, on the other side according to The Future of Grocery report, 55% are willing to do so in the future. Increase in the percentage has been the result of the greater Internet integration and better access to high speed internet. No longer is this an area reserved for tech-savvy consumers.
According to quoracreative, 80% of users used a mobile device to search the internet in 2019, 40% of online transactions are done using a mobile device, and 62% of users accessed the internet using their mobile phones Globally.
Online shopping will be the main trend users uses to shop for their needs, and it is a perfect time for Winkle to join into the game.